I found those pages after reading students' raves about learning to write paragraphs and theme posts using the connecting words (coordinators) from which the mnemonic FANBOYS comes:
... A fault line runs through the disciplines concerning culture. On one side are disciplines like history or cultural anthropology, rooted in a historicist logic of seeking local regularities within a bounded milieu. On the other are disciplines like economics, driven by a functionalist logic of seeking transhistorical generalizations. Organizational behavior involves both of these logics.... Yet, the emic and etic perspectives each provide only half of the story. ... / ... [A] richer account of culture can result when an integrative explanatory framework arises.
(Morris, Leung, Ames, & Lickel, 1999, p. 790)